Uber Eats publishes its restaurant rates, and it publishes the conditions attached to them — which is the part worth reading closely. Everything below is quoted from its own pricing page, read on 15 August 2026.
The published rates
| Plan | Marketplace fee | Pickup fee |
|---|---|---|
| Lite | 20% | 7%* |
| Plus | 25% | 7%* |
| Premium | 30% | 7%* |
| Self-delivery | 15% | 7%* |
Plus and Premium show a “0% intro rate for 30 days, then” the stated rate. Lite notes lower rates in selected cities — 15% delivery in Portland, New York and Los Angeles among others — so your city may not match the headline.
* The pickup fee has a condition, and it is a pointed one
This is the detail most comparisons leave out, including, until today, our own commission calculator.
Uber Eats’ pricing page states, verbatim:
A 7% Pickup Fee is conditioned on submission of proof that pricing for in-app pickup is the same as in-store. Without validated in-store pricing your Pickup Fee will be 10%.
In plain terms: charge more in the app than you do at the counter and your pickup fee goes up by three points.
It is worth understanding why that clause exists. Marking prices up inside the apps is how a lot of restaurants quietly absorb commission — a $12 burger becomes $14 on the app, and the customer pays the commission without being told. Uber has priced against that behaviour.
Whatever you think of the policy, know which side of it you are on, because it is the difference between 7% and 10% on every collected order.
Self-delivery is the cheapest way to stay listed
15% if your own staff deliver, against 20–30% when Uber’s couriers do.
If you already run a driver, that is the single largest lever on this page. You keep the listing and the discovery, and you take a third to a half off the rate by doing the drop yourself. The trade is real work — dispatch, tracking, a driver on shift — but the saving is not marginal.
Uber Direct is a different product
Worth separating, because the names blur. Uber Eats marketplace is Uber’s app bringing you customers, priced as a percentage. Uber Direct is Uber’s courier network delivering orders you took, on your own site, priced from $7.99 per delivery.
That distinction matters as your average order rises. A flat $7.99 on a $90 family order is under 9%; a 30% marketplace fee on the same order is $27. Uber also publishes a Webshop product at “2.5% order processing fee + $0.29 per order”.
Ontabee connects to Uber Direct with your own Uber account, so the courier cost is whatever you negotiated and there is no marketplace percentage on top. See the delivery integrations.
What it costs in a year
Arithmetic on the published rates, at $12,000 a month through Uber Eats:
| Rate | Per month | Per year |
|---|---|---|
| Self-delivery 15% | $1,800 | $21,600 |
| Lite 20% | $2,400 | $28,800 |
| Plus 25% | $3,000 | $36,000 |
| Premium 30% | $3,600 | $43,200 |
Run it against your real volume, with card processing on direct orders deducted so the comparison is honest.
The part Uber Eats is genuinely good at
Reach. Uber Eats puts your restaurant in front of people who were never going to find your website, in a lot of countries, with logistics that work. That is a real service and 20% of an order you would not otherwise have had is a good trade.
The bad trade is the same one every marketplace creates: your regulars. A customer who orders from you fortnightly and knows exactly what they want is paying a discovery fee for a discovery that happened long ago.
Keep the app for the strangers. Give the regulars somewhere direct to go.
→ The three marketplaces compared · DoorDash fees, in detail · Run your numbers