DoorDash publishes its restaurant pricing, which not every platform in this market does. The rates below are quoted from its own pricing page, read on 15 August 2026.
The three plans
| Plan | Delivery commission | Pickup | Intro rate |
|---|---|---|---|
| Basic | 15% | 6% | 0% for 7 days |
| Plus | 25% | 6% | 0% for 30 days |
| Premier | 30% | 6% | 0% for 30 days |
There is no monthly fee and no contract — DoorDash’s own pricing FAQ addresses the monthly-fee question directly. You pay when orders come in, which means the cost scales exactly with your sales, in both directions.
What the extra 15 points buy
The gap between Basic and Premier is the whole argument, so it is worth being concrete about what changes.
Basic (15%) is the listing. You are on the platform and findable.
Plus (25%) lowers the delivery fee shown to your customer and puts you in front of DashPass subscribers. A lower customer-facing fee genuinely does lift conversion, so this is not nothing.
Premier (30%) adds advertising run on your behalf at no extra cost, a professional photoshoot with a “$200 credit for food and styling”, and the order guarantee: “Accept at least 20 orders per month or we’ll refund your commission costs for that month.”
The honest way to read this: the higher tiers are an advertising purchase priced as a percentage. Ten extra points on every order is a large ad budget. It is worth it only if the extra reach produces more incremental orders than it costs — which is a question your own numbers answer, not a question the plan name answers.
The pickup rate is the one people miss
Pickup is 6% on every plan, against 15–30% on delivery. That is not a small difference — it is the difference between keeping 94 cents and keeping 70 cents on the dollar.
If a meaningful share of your DoorDash orders are collected rather than delivered, they are the cheapest orders on the platform, and worth encouraging rather than treating as an afterthought.
What it costs in a year
Straight arithmetic on the published rates, for a restaurant doing $12,000 a month through DoorDash:
| Plan | Per month | Per year |
|---|---|---|
| Basic 15% | $1,800 | $21,600 |
| Plus 25% | $3,000 | $36,000 |
| Premier 30% | $3,600 | $43,200 |
The step from Basic to Premier is $21,600 a year on that volume. That is a full-time wage, spent on reach. It might well be worth it. It should be a decision rather than a default.
Put your own volume in — the calculator deducts card processing on direct orders before it shows any saving, so the number is not flattered.
Where DoorDash genuinely earns it
This is not an argument that DoorDash is bad value. It brings customers who have never heard of your restaurant, and it brings them at a scale no independent can build alone. Nothing on your own website does that.
What it does not do well is keep costing you for customers it introduced you to years ago. Someone ordering from you every other week through the app is paying DoorDash 15–30% for an introduction that already happened.
The move that works for most restaurants is not leaving. It is keeping the app for discovery and giving your regulars somewhere direct to go — your own ordering page, your own customer list, no percentage on any order.
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